We ask for Group type and category information in order to better serve your group.
Group Type information helps us to improve our service by adding the appropriate new features for the most common Groupsite use cases.
Group Category information is used primarily to categorize publicly facing Groupsites for search engines and our Groupsite Directory. Category information is also used to assist us in targeting appropriate advertisements for your group.
Note: Groupsite Enterprise accounts are completely ad-free and therefore do not take advantage of group category demographics.